Title: I Will Teach You to be Rich
Author: Ramit Sethi
Target Audience: "At last, for a generation that's materially ambitious yet financially clueless comes I Will Teach You To Be Rich, Ramit Sethi's 6-week personal finance program for 20-to-35-year-olds. A completely practical approach delivered with a nonjudgmental style that makes readers want to do what Sethi says, it is based around the four pillars of personal finance— banking, saving, budgeting, and investing—and the wealth-building ideas of personal entrepreneurship." - Book Description via Amazon.com
How I Found It: I found Ramit’s blog before I found his book. I think my first encounter with Ramit was in an excellent interview by Chase Jarvis. As an avid information collector, Ramit's blog was fascinating to me. Although on the surface the blog covers such topics as earning money, finding your dream job, and negotiating like an Indian, this blog is really focused on the psychology behind these things. I could go on and on about Ramit's work, but I think you get the picture. Warning: He communicates in a brusque, edgy, and occasionally offensive manner on his blog, although his book a bit more refined.